Many small packaged food and drink businesses see PR as complex, ill-defined, or expensive. But what if it could be simple, affordable, and highly effective? In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford podcast, I explore the power of PR for Foodpreneurs. Join me as I chat with PR expert Celia Harding, who's worked with both major brands including Smirnoff, and boutique favourites like Mr Black Coffee Liqueur. Celia breaks down insider tips and tools to get your brand noticed, without breaking the bank (or spending anything at all!). Tune in to discover: 📣 Strategies to attract retailers and customers (aka, the ‘right’ people). 📣 The 4 secrets to nailing media interviews and press releases. 📣 The key differences between PR vs. advertising, and how PR can complement your marketing efforts. 📣 How smaller brands can outmanoeuvre larger competitors with strategic PR. 📣 Why Australia is the perfect launching pad for your food and drink brand. LINKS & RESOURCES: Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)Your Free Pitch Plan (new updated version!)Become A Festival InsiderHow 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient Mr BlackMobius DistillingFellr Alcoholic SeltzerCollabosaurusThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including: note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival! But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves. Tickets are now on sale via Eventbrite until sold out. * Terms & conditions apply. See website for the details.