Many food and drink founders dream of taking their brand global. But where do you start, what does it take and what are the challenges that come with expanding into international markets? In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Kathryn Bricken, founder of Doughlicious - the London Dough Company. Kathryn shares the secrets behind scaling her cookie dough empire in just a few short years. We explore her journey from a London factory to landing on shelves in some of the largest retailers across the world, including Whole Foods, Costco and Marks and Spencer and now Woolworths! We go beyond just how delicious her products are (and trust me, they are!) and her initial story (which can be heard here), to delve into the next chapter in her global doughmination - from logistics to safety regulations to strategic marketing decisions - that comes with selling a product across three continents. If you knead inspiration or want to expand your brand globally, listen now to discover: 🍩 Clever guerilla marketing tactics Kathryn uses to grab attention and get customers reaching for Doughlicious amidst established brands. 🍩 How to get off the shelf when you’ve gone into a new territory and nobody knows about you! 🍩 The challenges that can come with shipping frozen treats across the world. 🍩 Kathryn's strategy of building brand familiarity before adjusting pricing, ensuring customers fall in love with the product before considering the cost. 🍩 How removing 2 grams from her product helped catch consumers’ attention in supermarket aisles. 🍩 The complexity of the safety regulations in creating a ready-to-eat product, and how Australian regulations are among the most stringent in the world. Want to get first-hand insights directly Kathryn? She is coming over from the UK and will be both on the floor and speaking at the Founder’s Luncheon on May 16th and on the Main Stage at Foodpreneurs Festival on May 17th. Get your Early Bird tickets now if you’re wanting to take your brand global! LINKS & RESOURCES: Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)Your Free Pitch Plan (new updated version)BecomeThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including: note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival! But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves. Tickets are now on sale via Eventbrite until sold out. * Terms & conditions apply. See website for the details.