You might be a small business but that doesn’t mean you have to spend more than you earn. There might be a constant list of activities on your ‘to do list’, all seemingly urgent to keep your business afloat, but what are the things that are the most important that will put more money in your pocket, and not more money in the pockets of retailers or distributors? In this 100th episode of Foodpreneur with Chelsea Ford podcast, I outline six ways for consumer packaged goods businesses to be more profitable. I unpack conversations with successful brand owners (you’ll hear them) who have spoken to me over the past two years about what they are doing and I give my insights into how you can do it too. This is an episode you’ll need to come back to over and over again, as my guests and I outline key actions you need to take to overcome your biggest challenges, including making each product sale more profitable for YOU and how to hit or exceed your target revenue, pay yourself a wage, get more help so you don’t burn out and put more money in your pocket rather than the retailers or distributors! These super valuable insights include: 📈 Developing a strategy to build a multi million dollar CPG business when you manufacture your own product. 📈 Why pricing your product so everyone can afford it maybe the best way to go-to-market when selling through the majors. 📈 Why Foodpreneurs get the smallest piece of the margin pie and what to do about it. 📈 Shifting your supply chain to increase the shelf life of your product will actually increase your sales. 📈 How leveling up and employing people is the best way to avoid burnout and a breakdown, even when affording the wages can be frightening. 📈 Buying new equipment is the answer to cost efficiency gains and scale and how to calculate the payback period. 📈 What numbers you absolutely MUST KNOW, especially if you want to EXIT. LINKS & RESOURCES: Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)Your Free Pitch Plan (new updated version)Become A Festival InsiderEpisode #27 Getting sales through a major retailer when you’ve got a lot of competition. Here's how.This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including: note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival! But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves. Tickets are now on sale via Eventbrite until sold out. * Terms & conditions apply. See website for the details.