Getting product off the shelf and into more consumers’ baskets requires knowledge of what your consumer responds to, and what turns them off. Finding that out can be hard.    In this episode I speak with Sally Breden, Managing Director of The VGood Company, a busy working mum with brand management and product development expertise who launched VGood pea-not spreads to bring to life a dream of making healthier options more delicious and accessible to more people.     Sally knows how to discover the language her consumers want to hear.  You don’t want to make a product that sits on the shelf collecting dust, do you? If not, listen now to discover: 🗣️ How Sally elicits keywords from her customers and tests them to make sure they’re working.  🗣️ What ‘owning’ an occasion means and why it’s important.  🗣️ What the hierarchy of communication on pack should be.  🗣️ How to market a food product and discovering why people will or won’t buy your product. If you want to hear more about speaking your consumers’ language and get first-hand insights from Sally, she will be speaking at the Founder’s Luncheon on May 16th and will be at Foodpreneurs Festival on May 17th. Get your tickets now so you can hear more about getting your product in more consumers’ baskets! LINKS & RESOURCES: Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderThe VGood Company websiteThe VGood Company InstagramThe VGood Company FacebookThe VGood Company emailOne Seen Bean This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including: note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival! But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves. Tickets are now on sale via Eventbrite until sold out. * Terms & conditions apply. See website for the details.