Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sales. After exiting HappyFamily in 2016, Rolph launched Lovevery, a subscription brand that sells early-childhood development play kits and solutions. Lovevery has 300,000+ active subscribers and has been named one of Fast Company’s “World’s Most Innovative Companies.”  Listen to Nathan and Jessica discuss:  How she discovered a market for Lovevery and Happy Family Why Happy Family failed twice before they even launched The bootstrapped early days living in New York City  Exiting to Danone and dreaming about Lovevery  Why ugly prototypes are the way to go How Happy Family’s best-seller came about by accident How to find product market fit for retail and DTC If you need a subscription product How to retain customers  And much more product advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine