Building partnerships and mailing lists as an entrepreneur can be one of the trickiest and most elusive parts of the game. Targetting the right people, understanding brand identity - it’s all a delicate ecosystem to navigate.  The good news is, when it comes to mailing lists and partnerships, we have all the answers you need from the mastermind and guru himself: Colin Darretta.  Co-founder of a number of successful companies including WellPath, a health and wellness plan) and DojoMojo, a software company that helps you build partnerships, Darretta has all the answers.  Not only has Darretta got decades of experience under his belt, but he also has the distinct honor of managing to build a 1million person email list in 1 year, and is the master of monetizing mailing lists. Key Takeaways How Darretta first began his career working in finance and investment banking and what pushed him to make a change Launching WellPath in 2015, and everything that went wrong from under indexing to mis-marketing How he developed WellPath DojoMojo with his co-founder  Darretta’s experiences with higher funnel email acquisitions, his beliefs on customer experiences How Darretta strategizes his drip campaigns to optimize opens Why having a big email list without the right engagement is useless How to identify and select the correct partners for your brand Why you need to ask yourself if you’re acquiring customers in the most efficient way so that you can also scale up your business How DojoMojo reached 10,000 brands without paid advertising What brand Darretta is looking to launch next, and why companies should always be looking to the future