The market for pet brands is enormous. Two-thirds of American households own a pet and collectively spent $136.8 billion on them in 2022. In this market, Chewy is winning the hearts of owners. The pet-food, health, and supplies company is famous for providing portraits, gifts, free food, and handwritten notes that delight pet owners. In this episode, Matthew Herbert, Chewy Director of Finance, reveals the FP&A undercoat that keeps this Fortune 500 favorite purring.   Herbert says customer service at the company is in “my opinion the strongest moat within the organization…it has its own finance arm, and it has the backing and support of technology and other resources to make it successful because we really believe that we’re here to provide a delightful experience for our customers. Pets are part of the family, and we want our customers to know that we view them that way.” In this episode: How Chewy does FP&A What KPIs does FP&A manage at Chewy and how its set up Using data to help tell the story at Chewy How Matt overcame adversity, such as being laid off and team conflicts faced Leading FP&A at the fortune 500 high growth eCommerce company (i.e. Chewy) Secrets to effective business partnering Insights from 15 years of Investment Banking, Programming, Retail, Consumer Products, and eCommerce experience The impact of being a self-taught programmer on a career in finance Why finance remains the best role for strategic impact supporting C-Suite Executives His brand-new training courses (https://biztrix.us/) based on best-in-class Excel, PowerPoint, Word, SQL and VBA experience Links Follow Matthew Herbert on LinkedIn Matthew’s training course at https://biztrix.us/