Rosemary Linden more than earned her stripes in FP&A over twenty years.  Her roles included VP FP&A at Alliant Insurance Services. Director of Global FP&A at WD-40 Company and at Solera. But after two decades in corporate finance she moved to being a fractional CFO serving small businesses (typical annual revenue of around $10million) managing an assortment of responsibilities.  This episode is for anyone in finance who may be looking to escape the corporate grind and set up as a Fractional CFO.But Linden warns it is not for everyone.“One of the first things I’d say to think about is, do you really want to be a fractional CFO? Because that’s different from being a full-time CFO at one particular company and comes with its own challenges.” In this episode: Moving from corporate finance after 20 years to dealing with “astute” small business owners as a fractional CFO in San Diego  Why FP&A is an ideal training ground to become a CFOSecrets for telling a good story  Getting to what you want the people in a room to “walk away knowing”Cash flows at small companies, opportunities and challenges  Dealing with seasonal variances at small businesses  Advice for starting your own business as a fractional CFO Moving to a more analytical mindset  Difference between, strategic planning and financial planning (Case Study San Diego Civic Youth Ballet) My most dangerous deep sea dive, being team Excel and Ruth Bader Ginsburg Follow Rosemary Linden on LinkedInhttps://www.linkedin.com/in/rosemarylinden/