Charleh Knighton, a fractional CMO, joins as a guest this week to talk about her journey as a fractional.  Some fantastic topics discussed: - Marketing yourself as a fractional  - Pacing yourself as a fractional to avoid burnout - Working as a fractional CMO and how to use systems to support her...

Today we were joined by Heather Corallo, founder of The Canoe Project, and an executive coach and people leader.  She joined us to discuss product management, reasons why people fall into fractional work (and why the fail), selling expertise and value based pricing, consultant vs fractional,...