Episodes
Recently I recover from Coronavirus and I wanted to share my experience with it to help others.
Published 01/12/21
Published 01/12/21
In this video, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.
Published 10/07/20
In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.
Published 10/07/20
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Published 09/26/20
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it.
Published 09/26/20
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Published 09/15/20
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Published 09/15/20
What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.
Published 09/08/20
What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.
Published 09/08/20
When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
Published 07/07/20
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
Published 07/07/20
The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.
Published 06/09/20
The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.
Published 06/09/20
Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid to think.
Published 05/12/20
Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels.
Published 05/12/20
With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.
Published 04/29/20
With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.
Published 04/29/20
Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.
Published 04/24/20
Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.
Published 04/24/20
I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.
Published 04/14/20
You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website? These questions and others are answered on a weekly podcast for those looking to jumpstart their...
Published 04/14/20
In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?
Published 04/04/20
In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?
Published 04/04/20
With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?
Published 03/20/20