In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evolve, stay relevant and innovate. He explains how sustainability and honesty is at the heart of their brand and how they've rebranded during lockdown. Ewan is also a big music fan and musician himself so does a fantastic job in connecting 3 tracks that really get to the heart of his brand. Tracks played: Living Colour – Cult of Personality Gil Scott Heron and Brian Jackson – Winter in America Blue Nile – Tinseltown in the Rain Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com License: CC BY (creativecommons.org/licenses/by/4.0/)