Data nerds rejoice! On this episode of Frontier FM, Ben sits down with Product Manager and Data Mad Scientist at Wisely, Kirk Schmidt to discuss what it means for charities to be data-driven in a meaningful way. The two dive into improving standards in the charitable sector, the difference between demographics and identity, and the value of taking a holistic approach to data. You will want to hear this episode if you are interested in... Getting to know Kirk Schmidt and how a degree in mathematics helps in the fundraising world [0:22]  The power of reinvestment, the potential of maintaining a business mindset in the charitable sector, and the vice of being shortsighted [7:17] What does it mean to be data-driven? [12:42] Thinking about RFM as a segmentation tool and how to use data effectively [16:01] Why average isn’t always accurate and the value of holistic data [24:41] Unpacking identity versus demographics when surveying donors and the impact of personalization [29:27] Why good stewardship is good defense [37:29] What is A/B testing? [40:07] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]!  5 Things You Should Know When Doing A/B Testing (Article) What if... (Video) Connect with Kirk Schmidt Follow Kirk on LinkedIn  Connect With Frontier Follow Benjamin Johnson on LinkedIn  Follow Matt Hussey on LinkedIn  Follow Megan McCaffery on LinkedIn  Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/