Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity’s YouTube channel, and the best use of your social media marketing dollars. You will want to hear this episode if you are interested in... Getting to know Dana Snyder and her digital marketing journey [0:13] Breaking out of the “land grab” mentality when it comes to digital and the power of quality branding [5:01] Using social media platforms effectively in fundraising [12:31] Optimizing your charity’s YouTube Channel and using Google Analytics [17:46] Working alongside Meta and how Dana helps organizations with online advertising [22:11] The first-ever Cool Tools segment! [25:47] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]!  TubeBuddy  Google Analytics Loom Madgicx  Connect with Dana Snyder Follow Dana on LinkedIn  Positive Equation  Connect With Frontier Follow Benjamin Johnson on LinkedIn  Follow Matt Hussey on LinkedIn  Follow Megan McCaffery on LinkedIn  Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/