In this exclusive interview, Nick and Tim West, the co-founders of Bandit discuss the company's journey, mission, and long-term vision. They share their own experience with running, how the brand started with socks, and has grown into a more comprehensive lineup of progressive running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new training app, and the influence of the New York running scene on the brand's ethos and aesthetic. For more Full Circle content, visit https://www.rarecircles.com/full-circle Show Notes: 00:32 Nick & Tim’s Personal Journey and Connection to Running04:34 The Birth of Bandit 10:09 The Role of New York in Shaping Bandit's Identity 10:52 The Unique Marketing and Growth Strategy of Bandit 26:28 The Importance of Community in the Brand 32:28 The Role of Membership in Enhancing Customer Experience 35:59 Introducing the Program: A New App for Runners 40:00 Observations on the Current State of Running Stay tuned for new episodes from upcoming guests including Andrea Morris (B, Halfmoon) and Randy Hetrick (TRX, OutFit Training). Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge. For more Full Circle content, visit https://www.rarecircles.com/full-circle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com