Laura Low Ah Kee and Shannon Savage, co-founders of Left on Friday, recount their inspiring journey from being Lululemon employees to pioneers of a premium swimwear brand. Recognizing the influence of leadership and empowerment, Laura and Shannon explain their brand’s vision, expanding on how an active lifestyle led them to recognize a market gap for high-quality swimwear. This inspired them to prioritize fabric innovation and fit. The conversation tackles their product development process, marketing strategies, and brand positioning in a competitive market, emphasizing product quality and customer experience as their guiding principles. Shannon and Laura reflect on their challenges and rewards, offering insights into building brands, maintaining vision, and creating products that empower. Get full access to Full Circle at www.rarecircles.com/full-circle Left on Friday website https://leftonfriday.com/ Left on Friday Instagram https://www.instagram.com/leftonfriday Left on Friday Facebook https://www.facebook.com/leftonfriday/ Show notes: 05:42 The Lululemon Journey: From Start-Up to Success 10:17 Birth of Left on Friday 13:55 The Making of LOF Swimwear 16:59 Spreading the Word about LOF 21:30 Athlete Partnerships and Expanding the Brand Stay tuned for new episodes from upcoming guests including Bill Schufelt (Athletic Brewing) and Naomi Blackman (Alder Apparel). Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge. For more Full Circle content, visit https://www.rarecircles.com/full-circle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com