In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative. Here are some key takeaways from our chat: - Simplified ABM Frameworks: The essence of ABM lies in its...

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans. In this episode, you'll uncover: - The ongoing debate: In-house marketers vs. consultants – who really brings more value to events? - Insider insights: From the lifecycle marketing head at Atlassian and a strategic...

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing. Here's why you can't afford to miss this episode: Discover how top companies like Adobe and IBM use original research to stand out. Learn the secrets to generating authority and leads through insightful data. Becky shares a case study where research doubled a...

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing? Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth. We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing...

Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share! This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them. Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. He has created and managed blogs,...

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business. Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and...

In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth. This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts. Scott is a Founder...

In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement. My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the...

Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡 This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today's business world. Gina shares invaluable insights on empowering employees, fostering...

Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories. Christopher Rack is the CEO of MRP. He has successfully led four sales organizations that experienced 10x growth over a 2-3 year span as an individual contributor, middle manager,...

🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀 Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech. With over 15 years of experience in marketing, sales, and business development, he has worked in small businesses and large...

🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery! In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We shared our personal experiences and growth trajectories, highlighting the platform's pivotal...

Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski! Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field. Why listen to this episode? Because it's not just about...

Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞 In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in...

🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing. 🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement​. 🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They...

🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking! In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in multinational companies and expertise in finance, unravels how understanding and leveraging financial metrics...

My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan. In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces. His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders. Stef...

My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM. If you’re on a senior leadership team, you have a ton of expertise. The issue? It’s behind doors. A bigger issue? You’re missing out on opportunities. Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you So when you are: -...

Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore. Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating. With over 20 years of experience, he's an entrepreneurial-minded marketing and sales executive...

My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast. We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships. Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of...

My guest today is Brigitta Ruha! She's a growth leader with 6 years of experience in building predictable, repeatable, and scalable growth engines. We're diving deeper into marketing and sales alignment, top-of-the-funnel strategies, GTM team setup and tech stack, AI in sales and marketing, and how to use data in sales and marketing. And we're doing it from a Strategic and Tactical perspective. Strategical: 1. Growth Ops vs RevOps: the good, the bad, and the differences in the US...

My guest today is Sean Tepper, CEO @ Tykr and Podcast Host @ Payback Time Tykr is a stock screener and educational platform all-in-one, with a mission is to make investing easy for everyone. How does a B2C company work with B2B channel partners? We talk about how to create a win-win strategy with B2B channel partners to help drive massive growth! Here's what we talked about: 00:00 - Intro 0:14 - In stock markets and personal finance 6:10 - Creating software for value...

My guest is Lennart Prange, Co-Founder of Valuecase, aka The New Home for Sales. He helps sales teams build a repeatable, watertight sales and prospect engagement process. From first touch to onboarding and beyond. And today we're diving deep into the process, and we'll also discuss how B2B sales have changed in the last few years. 00:00 - Intro 0:14 - B2B sales changes with a 3-year-old SaaS company founder. 5:47 - Sales and marketing strategies for B2B SaaS companies. 10:21 -...

My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast! We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it. AppCheck is a software security vendor based in the UK that offers a leading security scanning platform that automates...