Adam is a New York Times bestselling author of two books: Irresistible, which considers why people today are addicted to so many behaviours, from incessant smartphone use to video games and online shopping, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviours. Adam is an Associate Prof. of Marketing at the NYU Stern School of Business. Adam has also written for the New York Times, New Yorker, Washington Post, WIRED, and many ot