The primary objective of going on social media as a brand or business is to engage by fostering meaningful relationships with your target customers on social media. It's these engagements when fostered leads to sales and more importantly advocacy/loyalty.   So as a business or social media marketer or marketer how do you drive or increase engagement with your followers or customers?  In this video, I expose you to 4 key pillars you can use to maximize engagement on any social media channel or platform.  Leave your comments in the comment section below. By commenting, you may end up being selected to join my exclusive Facebook group to enjoy FREE and personalized coaching on social media business and digital marketing.    #SocialMediaMarketing #Sales #DigitalMarketing #GadOnDigital #SocialDigest #Ghana #Nigeria #Kenya #Liberia #Sierraleone #Africa #SocialMedia #Marketing