The primary objective of going on social media as a brand or business is to engage by fostering meaningful relationships with your target customers on social media. It's these engagements when fostered leads to sales and more importantly advocacy/loyalty.   So as a business or social media marketer or marketer how do you drive or increase engagement with your followers or customers?  In this video, I expose you to 4 key pillars you can use to maximize engagement on any social media channel...

LinkedIn is a professional social media platform that brings like-minded business professionals from all sectors to engage in conversations around their profession, career, and industry. For those hearing LinkedIn for the first time, it works similarly to Facebook and allows you to set up a profile, message friends, and share information, etc.  With the right LinkedIn account optimization strategies and consistent engagement, you can secure many job opportunities and sales opportunities. In...

LinkedIn is a professional social media platform that brings like-minded business professionals from all sectors to engage in conversations around their profession, career, and industry. For those hearing LinkedIn for the first time, it works similarly to Facebook and allows you to set up a profile, message friends, and share information, etc.   In this episode marketing researcher, Amin Ayarnah talks about important statistics that back the use of LinkedIn for career development and...

LinkedIn is a professional social media platform that brings like-minded business professionals from all sectors to engage in conversations around their profession, career, and industry. For those hearing LinkedIn for the first time, it works similarly to Facebook and allows you to set up a profile, message friends, and share information, etc.   In this episode, Alex Offei (Head of  Social Media and Digital Marketing ) at AirtelTigo ' a leading telecommunications company in Africa talks...

A series on how effective LinkedIn is.