Pick yourself. In 2001 I picked Jules Lund to be the star of a radio stunt on FoxFM called “15 days of Fame”.  He’s been picking himself every since. From investing $10,000 in a showreel which helped land his first job on TV as the host of Getaway, to paying a videographer out of his own salary in 2014 to help create an online strategy for his role on the 2day breakfast show - Jules has always been prepared to put his money where his loudmouth is to make things happen. According to Jules, in today’s modern media - “You don’t have to wait for anyone - just pick yourself.” The founder of Tribe, Jules Lund provides a master class on how you can create your own tribe. “What I love about social media is you can be you and still find an audience.” Follow Craig on Twitter - @cb_bruce  Join us on Instagram - radio_game_changers  Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here.  Game Changers: Radio is produced by Jay Mueller and is part of the Bad Producer Podcast Network.  Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/policies/listener for privacy information.