The buzz: “Sailing is such a variable sport. There could be no wind, or there could be 25 knots. You never know what you’re going to get” (Hannah Mills). Competitive sailing is no simple task. Its special demands make it the perfect platform for technology innovations. Cutting-edge solutions can deliver an unprecedented experience for fans and a competitive advantage for sailors. Imagine the data collection opportunities of sensors on buoys and on boats, devices measuring wind and tidal information, sensors on sailors tracking biometrics. The sailors and experts speak. Dr. Axel Uhl, eXperience SAP Innovation Hub: “Coaches talk too much about tactics. The best system is no good if the ball is the player’s worst enemy” (H. Löhr). Rasmus Kostner, Extreme Sailing: “The storm don’t really matter until the storm begins to get you down” (Walk Tall). Jes Gram-Hansen, Extreme Sailing: “You miss 100% of the shots you don’t take” (W. Gretzky). Join us for Sailing: Riding the Wave of Innovation.