Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.

Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans...

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology.

The buzz: “The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD…Nonsense. Enter long form content marketing. (Josh Steimle, forbes.com). Gone are the days of fans having to wait for the newspaper to read yesterday’s box scores. Technology has turned the sports world upside down on the field and behind the scenes. With the “second screen”, teams can engage fans during the game, but the challenge is to learn who the fans...

The buzz: “The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD…Nonsense. Enter long form content marketing. (Josh Steimle, forbes.com).

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement!...

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.

Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.” The New York Yankees are harnessing technology to optimize every in-stadium experience so fans fill the stadium for every pitch. How do they do it? The experts speak. Pete Britt, NY Yankees: “You’ve got to lose to know how to win” (Aerosmith, Dream On). Ryan Somers, SAP: “Never let the fear of striking out get...

Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.” The New York Yankees are harnessing technology to optimize every in-stadium experience so fans fill the stadium for every pitch. How do they do it? The experts speak. Pete Britt, NY Yankees: “You’ve got to lose to know how to win” (Aerosmith, Dream On). Ryan Somers, SAP: “Never let the fear of striking out get...

Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement!...

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement!...

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans...

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans...

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology.

The buzz: “Analytics is making basketball a more beautiful game” (Timo Elliott for Uber Tech). The National Basketball Association (NBA) is one of the most technologically-driven leagues in sports, reaching a global audience. But the NBA is always looking for new ways to bring fans closer to the sport they love, especially the large percentage of fans who have never seen a game live. How to fix this? The NBA and SAP launched NBA.com/Stats, making 4.5+ quadrillion combinations of NBA...

The buzz: “Analytics is making basketball a more beautiful game” (Timo Elliott for Uber Tech). The National Basketball Association (NBA) is one of the most technologically-driven leagues in sports, reaching a global audience.

The buzz: "Cirque du Soleil is known for amazing acrobatics and incredible performers on stage, but the technical gymnastics behind-the-scenes are just as impressive" (Starla Sampaco, www.geekwire.com). Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and became a world leader in live entertainment. The organization has extended its creative approach to entertainment forms including multimedia productions, immersive...

The buzz: "Cirque du Soleil is known for amazing acrobatics and incredible performers on stage, but the technical gymnastics behind-the-scenes are just as impressive" (Starla Sampaco, www.geekwire.com).

The buzz: “Sailing is such a variable sport. There could be no wind, or there could be 25 knots. You never know what you’re going to get” (Hannah Mills). Competitive sailing is no simple task. Its special demands make it the perfect platform for technology innovations. Cutting-edge solutions can deliver an unprecedented experience for fans and a competitive advantage for sailors. Imagine the data collection opportunities of sensors on buoys and on boats, devices measuring wind and tidal...

The buzz: “Sailing is such a variable sport. There could be no wind, or there could be 25 knots. You never know what you’re going to get” (Hannah Mills). Competitive sailing is no simple task.

The buzz: "Cirque du Soleil is known for amazing acrobatics and incredible performers on stage, but the technical gymnastics behind-the-scenes are just as impressive" (Starla Sampaco, www.geekwire.com). Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and became a world leader in live entertainment. The organization has extended its creative approach to entertainment forms including multimedia productions, immersive...