The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement! The experts speak. Nicole Brown, Sports Broadcaster: “It’s not whether you get knocked down; it’s whether you get up” (Vince Lombardi). John Kyle, Sports Broadcaster: “There is no second place, you're either flying or falling” (What I Was Born to Do). Diarmuid Byrne, EquiRatings: “You can't be wise and in love at the same time” (Bob Dylan). Henrike Paetz, SAP: “Success is where preparation and opportunity meet” (Bobby Unser). Join us for Equestrian Sports and Technology: Eventing Re-Invented.