Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts.  What...

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law. Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real...

We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing. 📈🎬 Catch the full scoop on our strategies and the impact of YouTube on business growth. From no strategy to a refined approach, discover how we drive engagement and convert views into valuable client relationships. 🚀💼 What...

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage. Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI...

Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.' Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts...

Do you ever feel like you should ease off the gas when uncertainty hits? 😣 Most agencies make this mistake but success requires leaning IN! David Newman, Founder of the Do It! (DoIT! MBA), about why consultants and agencies need to double down on growth right now despite uncertainty. Discover two essential strategies to unlock B2B prospecting success in 'Crazytown', and learn the #1 line to counter uncertainty objections. Hear real stories of consultants overcoming challenges, and find out...

Ready to give your agency's approach a serious upgrade? This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one. But that's not all. Adi also sheds light...

Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat. They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate. We...

In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years. Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated...

Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando....

Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth. If you’re looking to accelerate your business growth...

Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO. Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones. Don't miss...

In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing. Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for...

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software. Is your 'About Us' page-turning...

Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose. Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining...

Learn Proven Book Marketing Tactics from a 40+ Book Author Want to effectively market your book? Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales. This offers valuable advice for authors looking to...

In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀 From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟 This...

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode...

Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000. Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in...

Dean Steinman, President of Ortho Marketing, reveals key strategies for achieving the #1 rank on Google—a feat he's accomplished for 98% of his clients. He uncovers why patients drive long distances for specific orthodontists and outlines methods for increasing practice referrals. Steinman stresses the crucial role of consistent follow-up and warns against over-reliance on traditional dental software. With an emphasis on adaptability in the face of evolving online leads and AI technologies,...

Explore Jamie Munoz's mastery in the specialized field of fractional integration. Jamie, the visionary behind Catalyst Integrators, provides indispensable advice on pivotal decisions, such as when to consider bringing on an integrator and what qualities to avoid when doing so. The piece delves deep into the benefits and drawbacks of hiring full-time versus fractional integrators and sheds light on crucial management tools like the Vision Traction Organizer. Additionally, the blog offers...

Discover the secrets behind Jim Nowakowski, President at Interline Creative Group, Inc., and his 30-year success in the marketing industry. Learn why exceptional service and unique knowledge are essential for growth, and why traditional surveys fall short. Uncover tips on achieving an 80% email open rate, leveraging SEO for lead generation, and mastering the art of the 'backpocket story.' From losing pitches to leveraging YouTube, get actionable insights to transform your marketing...

Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement? From mastering Experience Design to dodging the most common event planning pitfalls,...

Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters. Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a...