On today’s episode Mike Capuzzi shows you how short, helpful books (Shooks) can transform your marketing and become your most-effective client attraction tool during the Covid19 crisis. Shooks grab the attention of your perfect prospects and focuses it on you and your message. Writing and self-publishing a short, helpful book can give you “Increased name recognition,” “Enhance your reputation,” “Boost your believability and credibility,” and establish you as an authority in your niche.