Today … direct marketing legend Craig Simpson reveals what every business owner ought to know about advertising in the NEW Covid Economy
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My guest today is none other than the legendary direct marketing and direct mail genius Craig Simpson. Simpson is bestselling author of “The Advertising Solution” and “The Direct Mail Solution”
THERE HAVE BEEN MANY GREAT marketers and copywriters over the years but on today’s episode my Craig Simpson is going to focus on the real legends—the great marketing and advertising minds from the past who practically created the industry as we know it and their rules work as well now as they did then
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