A discussion with Nir Eyal on how consumers love what products do for them, not the actual brand, and to do this you need to understand consumer psychology.

A discussion with Robert Greenberg. How traditional story structure translates to writing music, and how we can tell stories with music alone.

Jorgen Sundberg and Bryan Adams discuss employer brand, storytelling, and talent attraction

Graeme Johnson of British Telecom discusses the importance of storytelling in attracting great talent to join the BT team.

Ed Nathanson, brand storytelling expert, discusses the importance of taking a risk to attract great talent

The art and science of sharing and going viral, with Bryan Kramer | #54

DreamWorks' story editor Michael Yank talks about his career, with tips on avoiding writer's block, working collaboratively and making use of the story circle technique of plot development.

Noah Klocek discusses his work at Pixar Animation and his fascinating visual techniques for storytelling

Content marketing advice and insight from the founder of Content Marketing Institute

Storytelling insight from TV script expert Jen Grisanti

Storytelling advice from the co-writer of Shrek