On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.  Key Takeaways: ✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience ✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication. ✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.  ✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.  ✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach. SHOW NOTES  Follow Janet on Instagram @aimtal_co and subscribe to her newsletter Thank you to our sponsor ACT Insurance   Shop 130+ fem led businesses on our Holiday Gift Guide!   Girl Gang Craft has three craft fair events coming up this holiday season! RSVP + purchase tickets for each here:  November 26th in Salem, MA  December 2nd in Oakland, CA  December 10th in Providence, RI Check out our free craft fair e-book by Subscribing to our Newsletter Follow all things GGC on Instagram!  @GirlGangCraft @GirlGangCraftApparel @PhoebeSherman Like, subscribe, and watch our conversations with creators on our YouTube Channel