Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we...

In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus:   ✿ why partnerships have saved her business ✿ myths about working with big brands  ✿ how she got into pitching partners ✿ aligning brand partners with her business ethos   If you’re interested in developing a new revenue stream by pitching and working with brands then take our Brand...

Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more.  In this episode, Julie shares her insight about going viral, building a product based business, having a  social media media presence, successful email marketing, and working with manufacturers.  Key moments: ✿...

Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable...

Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family.   Key Points: ✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously ...

In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.    Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand. ✿ It's important to keep an open mind and think about Craft Fairs...

Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio.   Key Moments from this episode: ✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body ✿ On creating an inclusive dance studio,“We...

Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.   Inspiring Moments from this...

Solo Episode on making business decisions that support sustainable practices.   As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit?    We get into all that and more: ✿ Environmental Sustainability + Business Sustainability ✿ The myth of “handmade” ✿ Moving into wholesale and manufacturing on a...

Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide.    On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of...

Today on the pod, Phoebe gets us hungry for MONEY SNACKS!    Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons.     Ways to bring in Money Snacks:   ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ Re-selling clothes ✿ Dog walking ✿ Picking up a shift    Whatever it takes to help you as a business owner manage the stress...

Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being.  Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio. Key moments and takeaways: ✿ “Embodiment practices are things that we do that make us and help us to feel like...

On today’s solo episode, Phoebe explores ✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it’s in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and others ✿ Saying “no” to the things that push back against your goals ✿ Why boundaries are essential for running a business.    Want to grow...

Angela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom. In our conversation, Angela tells us how she...

Hello Creatives! Welcome to 2024! We’re so happy you’re here with us. After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU.  Today, we dive into  ✿ The amazing flexibility entrepreneurship can bring  ✿ What’s coming up in the GGC world in 2024 ✿ How to handle tax season...

On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.  Key Takeaways: ✿ When posting content, follow the rule of 3....

Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming. In this episode, Sarah asks us as...

Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand. In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers...

Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive.    In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the...

Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot. We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on...

Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times. In this episode you will learn:  ✿Tips for bringing your authentic self to...

This week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses. In this episode you will learn:  ...

Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “S****y Craft Club” brand and how she turned it into a source for self love, career development and community.  In this episode  you will learn:  How making time for “s****y crafting” can boost your self-esteem and work opportunities How to nurture ...

“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow...