Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market. Topics and big questions we ask and discuss:  ✿ What does your brand stand for and what problems does your product solve? ✿ How do you differentiate your product from the product on the shelf next to yours? ✿ A Hero product: What it is and how having a hero product consistently drives your sales, “They see it. They like it. They love it. They buy it.” ✿ The reasons behind why your conversion rates may be low ✿ How does your product make your customers' life better?   Girl Gang Craft and Her Brand & Co. are collaborating! Visit Girl Gang Craft X Her Brand & Co. landing page at https://herbrandandco.com/free-platform-ggc to gain FREE access to the Her Brand & Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights.   Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk     It’s time for you to dive into wholesale for your business. Apply to Faire at faire.com/apply/girlgangcraft   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod   Event Season is coming up! RSVP at girlgangcraft.com/events   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website