In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales. She also shares actionable tips on how these principles can be applied in everyday life and business, particularly in relation to LinkedIn and B2B growth. The episode concludes with interesting talks about the use of rhymes and their cognitive impact, which can be leveraged for business growth.  The key moments in this episode are: 00:00 Introduction and Welcome 00:12 Guest Introduction: Nancy Harhut 00:50 Discussion on Behavioral Science in Marketing 02:11 Nancy's Journey into Behavioral Science 04:34 The Role of Emotions in B2B Purchasing 09:32 The Power of Reciprocity in Business 17:49 Leveraging the Social Proof Principle 22:11 The Importance of Choice in Buyer Decisions 26:07 Utilizing the Authority Principle 30:37 Rhyme-as-Reason Bias: A New Perspective 33:02 Conclusion and Farewell Connect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/ Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #behavioralscience #b2bmarketing #customerloyalty