Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.  The key moments in this episode are: 00:00 Welcome 00:09 The Power of Employee Advocacy on LinkedIn 01:25 Why Invest in Employee Advocacy? 04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program 07:51 The Importance of Executive Buy-In and Planning 11:05 Understanding Your Audience and Simplifying Your Strategy 14:45 The Critical Role of Resources and Communication 21:43 Flexibility, Feedback, and the Importance of Voluntary Participation 24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership