Earlier in the year we spoke with Founder and Director of StudioHawk, Harry Sanders. Harry shares not only his incredible life story of facing homelessness from a very young age, but also his business journey from getting his first job at just 14 years of age to where he is now. Harry was a pleasure to speak with and we think you'll get a lot out of this episode.  StudioHawk - https://studiohawk.com.au/ Contact StudioHawk - [email protected] Harry Sanders -...

Join Tony Nicholls and John Sullivan as they discuss the year that's been and how to plan for the year ahead. Planning is an important part of the process, but a part that nobody wants to think about. Planning needs to be about action as well as the plan itself. John and Tony give tips on how to not overwhelm yourself within the planning process, and ways to ensure you are acting on your plan.

Too often, businesses are too worried about earning money and only doing certain tasks for X amount. Join Tony Nicholls and John Sullivan as they discuss GTM's newest offering - unlimited media training. Without turning into a sales podcast, Tony & John discuss the benefits of this new offering, giving businesses the chance to create relationships. With unlimited access to the team, unlimited attendees, and unlimited hours. 

Tony Nicholls is joined by John Sullivan as they talk through the news cycle and the unfortunate ways that important headlines eventually dissolve in the media's attention. Current stories will be dissected as John and Tony discuss the things the media are doing right and wrong in the current climate. 

In this episode, John Sullivan and Tony Nicholls talk about the afterlife. An interesting take on death, the guys discuss profiles after you die and the irony behind becoming a bigger media presence after death. When does wanting to leave a legacy behind become a PR stunt?

Today we're joined by Lindsey Salas & Nicola Barton as they discuss the ins and outs of pitching. What makes a successful pitch and what will grab the media's attention and get your business the best coverage. Learn how to avoid common mistakes in a pitch such as, having too many voices, not having case studies, and being too salesy. 

Tony Nicholls is joined by John Sullivan in today's episode where they discuss how to 'kick-ass' in an oral presentation. Not only do they talk about the ins and outs of the presentation itself and how to succeed, but they also chat to us about the anxiety behind giving a presentation, and sometimes the importance of being nervous for a presentation.

Media relations is all about reactive press and taking advantage of what is in the current news cycle. Today, Tony Nicholls is joined by John Sullivan as they discuss why it is a mistake to avoid media inquiries, especially when the opportunity is thrown at you. This episode is full of tips and tricks to give to organisations who are scared of media attention, and the best way to use these media inquiries to their advantage. 

With the Voice referendum coming up on the 14th of October, join Tony Nicholls and John Sullivan as they discuss the impact it will have on the news cycle, as well as the campaign itself and how it could be better marketed. An interesting conversation as they talk through the Voice and how it stacks up in a time where the cost of living is getting increasingly high, and what it will mean to get voted through or not. 

In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be utilised in a time like this, when most businesses are cutting it out of their budget. 

In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be utilised in a time like this, when most businesses are cutting it out of their budget. 

Join Lindsey Salas & Nicola Barton as they discuss the best and worst things you can do in a cyber crisis. Using real life examples from big corporations, such as Optus, and diving into exactly why these crises happened to begin with, and how they could and should have been better prepared.

As the cost of living crisis continues, businesses are being forced to make changes to their budgets with PR and marketing usually being the first to go. In today's episode, Nicola Barton & Lindsey Salas discuss why cutting these from your budget is a bad idea and the benefits of keeping PR and marketing as a priority in your organisation. 

In today's episode, Tony Nicholls discusses how media training sessions tend to run at Good Talent Media. Tony unpacks how being thrown into the deep end is sometimes the best way to learn, but also the importance of knowing what's expected of you, and the direction the interviewer will take. 

A lot of the time there are hidden costs in media training. Tony Nicholls dives into what to look for when being charged for media training, and even gives some tips for organisations with a smaller budget. We also decipher between how freelancers and big organisations compare when it comes to the quality of media training you're looking for. 

Learn the most important aspects when choosing a media trainer - unpacking things like budget, experience, equipment, and even age. In this episode, Tony Nicholls talks about how a lot of the Good Talent staff, including himself, started as media trainers.

Join Tony Nicholls as he discusses how to broach that difficult conversation with your CEO - telling them they are in need of media training. Tony speaks from his own experiences and how he has been approached in the past, as well as how having that uncomfortable conversation can really have a positive impact on an organisation.

Are you a company looking to utilise PR in this new financial year? Before you begin the journey into PR listen to this podcast. Tony Nicholls and Caroline Fleming jump into their wealth in PR to help you understand the depth of undertaking a PR journey and exploring the common mistakes businesses make when embarking on their journey.

In each episode, we delve into the causes and symptoms of burnout, discussing the impact it has on individuals and organisations alike. Join Tony Nicholls and Lindsey Salas as they touch on valuable insights, effective coping mechanisms, and self-care practices to help prevent and overcome burnout.

Generative AI and what this means for marketers. 

Starting your business is a daunting process, and being a business owner typically means wearing multiple hats, one being marketing. Join Tony Nicholls and our special guest Ian Hammond from Hamma Digital to explore invaluable insights on how to transition from a DIY approach to building a professional marketing team, scaling your business, and driving sustainable growth.

Marketing...is it a necessary evil, or a necessary investment and journey? Join Tony Nicholls CEO of Good Talent Media and our special guest Ian Hammond from Hamma Digital to explore the dos and don'ts of marketing, and how this is going to launch your brand to the next level. 

One of the simplest parts of the world of PR is meeting people, however building rapport with clients quickly is vital. Join Tony Nicholls CEO of GTM, John Sullivan and special guest Rick Miolo of V&J Menswear speak about the importance of creating a great first impression, starting with your outfit. 

In today's episode, Tony and John are once again joined by special guest Rick Miolo as they delve into the psychology behind clothing choices, explaining how they can influence your own mindset and even the perceptions of others. Learn how to leverage your wardrobe to project professionalism, authority, and credibility, establishing a strong presence on any stage.