This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction.

These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today.

In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity.

What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy.

In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business.

Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back! We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on...

None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible.

"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business!

In the spirit of "seed and grow" business building, Tod Maffin shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!

One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation.

Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure?

Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen.

Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light.

As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now.

We talk shop about podcasts: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast.

Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have.

What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters.

Video is the most persuasive and influential media, so much more so when it is personalized Using video for conversation, and conversion!We tend to think of video in a rather grand sense. TV YouTube think about all the ways we use it. Tutorials Entertainment News and information It is ironic that the most effective mass media platform is also incredibly effective in a one on one intimate application. Without fail we are aways competing for eyeballs, Success with video is usually...

There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them. But at the top of the list: Fake it till you make it Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space.   Why not call it what it is, - "lie to your community, hopefully, they are too stupid to ever figure it out"!   Contact us: I love to hear from you! Please drop us an...

Chaos reigns in the social media world, last week, Twitter released the following Permanent suspension of @realDonaldTrump By Twitter Inc. Friday, 8 January 2021      After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence.  .... It should be a wake-up call for us all, I am not...

IMHO affiliate marketing is the perfect side hustle. Affiliate marketing is the perfect place for most of us to begin our great adventure of building our very own online business. Why? Because in a word, it is amazing! This week I share some of the things that make affiliate marketing the perfect fit as we grow our online business.   Podcast Rundown 2:57 - What is Affiliate Marketing There are 3 players in affiliate marketing The manufacturer, retailer, the person who is selling the product...

We are back! Relaunching a podcast is a hard thing to do. It is like getting back to the gym after you have been away for a while. All the same guilt, disappointment in yourself for letting it slide. The anxiety that you have hard work ahead of you, and fear that you may let yourself down again.   So with a great deal of humility, I am sheepishly coming back to the gym, a few pounds heavier, a bit tentative, but determined to make it a habit once again.   This week I take the opportunity to...

The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.  So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me.  I have thin skin when it comes to online ethics. This week I break down our current project as wee are preparing to take the sales...

Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities. I just wish Facebook was a better partner!  Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well. Check out Bella at https://jumpconsulting.net/   Grey Matters is made possible through your...