In "How Will Home Sellers & Buyers Know What Makes You Different?", we discuss the importance of differentiation in a crowded real estate market. To stand out, you must offer something unique and empowering for both sellers and buyers. It's important to understand the context of your ideal...

Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It’s best to...