🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.  🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.  🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Rand Fishkin👇 https://www.linkedin.com/in/randfishkin/ https://snackbarstudio.com/ https://twitter.com/randfish https://www.facebook.com/rand.fishkin/