🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing “where’d you park your spaceship” and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience...

🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an...

  In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry.   Jason delves🤿 into the transformative nature of media and content creation, emphasizing...

In an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact.  PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand.  Marketing has never been easier yet getting...

🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️  👨‍🏫 For the past two decades, Dr. Chris Young...

🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the...

🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On...

In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the...

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.",”What Woman Want”, and “Call of the Mall.” As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies...

Meet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results.  "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo   He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your...

Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share...

This weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise.  His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an...

🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body...

This week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate. The Groundswell Origins Podcast interviews legends in marketing and business, as well...

In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to...

NY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean!  Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it’s inhabitants, while...

On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay...

Gina Bianchini is CEO and founder of Mighty Networks. She is dedicated to creators building their own communities outside of other social media networks that make it so difficult. She is the author of the best-selling book, "Purpose: Design a Community & Change Your Life." She has been on the cover of Fortune, Vanity Fair, and many more.     The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn...

Aloha, this weeks guest is Brian Fanzo! He is a keynote speaker, a digital futurist, and an Ai artist to promote neurodiversity & inclusivity. Brian has such a drive for creating a impact on the world and is truly one of the most authentic people in the Web 3.0 space. His newest Project “Shades of ADHD” and “ADHD is” collections is Ai generated art that he has been creating and perfecting with each collection. His insightful take on utilizing Ai, finding the future trends, and how to grow...

Aloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future...

In this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in.  The Groundswell Podcast—interviews legends in marketing and...

Welcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle...

On this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in...

  It’s time to kill demographics. Good and dead. For millennia, we’ve been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and changed....