In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Robert Rose https://robertrose.net/ https://www.linkedin.com/in/robrose https://www.amazon.com/stores/author/B005UF0IJS https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle  https://gswl.fm/innercircle