🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an improv comic to a social media marketing expert, unveiling the structured yet clever methodology that she has created and deployed with clients. It’s simple and impactful. Through a thoughtful discussion, she reveals her strategies for crafting valuable and engaging content that resonates authentically with diverse audiences. Key topics explored encompass content repurposing, the pivotal role of interactivity and engagement, the efficiency of scheduling tools in automating posts, and the art of setting one's content apart through a unique brand voice. Annie also imparts practical insights into the advantages of collaboration and maintaining a sustainable rhythm in social media activities to prevent the onset of overwhelm.  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter ❤️ Follow Annie Schiffman👇 https://www.annieschiffmann.com/ https://www.linkedin.com/in/annieschiffmann/ https://www.instagram.com/annieschiffmann/  🔥 Annie's Book!👇 https://www.simplesocialmediabook.com/   Get your Copy 👇 Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇   Groundswell Inner Circle: https://gswl.fm/innercircle  #marketing #podcast #marketingpodcast #socialmedia #socialmediamarketing