This weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise.  His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an investment. Explore the journey of assessing key metrics and, perhaps even more crucially, establishing a baseline for comparison before implementing a new approach. Can the needle be moved? What are the tangible outcomes, and how do they align with the initial benchmarks? Robert and his team are dedicated to achieving massive results. If you're ready for a results-driven journey and a fresh perspective on success Robert is the guide for you. Let's paddle in. Hit the subscribe button to stay up to date on the podcast!   🌐Connect with Robert Lee   Website: https://robertleecfo.com/ LinkedIn: https://www.linkedin.com/in/robert-lee-/ 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Scott explores the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀  https://gswl.fm/kindlebook The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Join other impact creators in the Inner Circle https://gswl.fm/innercircle