In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing demand rather than venturing into the challenging task of creating new demand. Also Maja underscores the essentiality of preserving customer trust as a cornerstone for any thriving business.Lets Paddle in. “Whenever possible, if the competitive landscape is not too broad, I would go with demand capture first.” – Maja Voje    The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter   Follow Maja Voje https://majavoje.com/ https://www.instagram.com/maja.voje/ https://www.linkedin.com/in/majavoje/ https://x.com/majavoje https://www.udemy.com/user/majavoje2/   Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle