🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs."  Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciting outcomes that resulted from implementing strategies outlined in the book "Groundswell: The Unseen Wave of Business Growth," working closely with industry expert Scott. Tune in to discover the secrets behind Vertica's rapid growth and the powerful impact of building a community that encourages pushing boundaries. Katrina's narrative is a compelling testament to the idea that creating a groundswell for good isn't just beneficial for your brand; it's the key to extraordinary growth.  As an OG (original member) of the Groundswell Innercircle community and an impact creator, Katrina has laid the foundation for Vertica to become a massive brand. Whether you're a fitness enthusiast, an entrepreneur, or someone seeking inspiration, Katrina's journey is a must-listen — a story of courage, community, and the incredible possibilities that unfold when you create a groundswell for good.  🌐 Connect with Katrina Wyckoff and Vertica: Website: www.verticapolefitness.com Instagram: @vertica_pole_fitness Facebook: Vertica Pole Fitness  📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Don't miss this episode as we explore the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 https://gswl.fm/kindlebook The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Join other impact creators in the Inner Circle https://gswl.fm/innercircle