In an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact.  PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand.  Marketing has never been easier yet getting attention is getting harder. Renee shares how to effectively get traction with your audience and the power of PR vs content where you become the visible expert in your category.  One of the exciting approaches is podcasting 🎙️ and how to create visibility with your voice and become a sought after guest on other peoples podcasts. In fact we share how she got my attention with her own marketing to become a guest on my show.    This is the most practical discussion I have had about creating visibility for your personal brand with the most sought after content... PR.  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Renee Warren👇 https://www.instagram.com/renee_warren/?hl=en https://www.reneewarren.com/ https://www.wewildwomen.com/