This episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it.   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across...

A background episode interview by Tyler Chisholm talking about the launch of Scott’s 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101.  In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you...

In this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across...

What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space.  "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi   ...

The second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer.  He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms.  Paddle in.  The Groundswell Podcast—interviews legends in marketing and...

In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore’s time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the...

Paddle in.   Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org.    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.      This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.       He shares how he is changing the way marketing /business and creators will market and build sustainable...

Paddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business!  These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.   In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony...

Paddle in.  Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic...

Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League.  It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away.   ...

Paddle in.  Tilting the Content Creator Economy with Content Entrepreneurs  What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy?  It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic.  Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total...

Paddle in.  In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports.  He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver,...

Paddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.  Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not...

Pauline Brown shares how businesses can harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value. She calls this Aesthetic Intelligence a roadmap for brands to develop an authentic and distinctive sensorial experience. This process is about creating delight, lifting the human spirit, and rousing the imagination through these strategies.

In this rare episode, I interview six-string legend, guitarist, singer, songwriter, actor and television personality, Dave Navarro. He is considered a true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers.  We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. Turn up the volume and prepare for a surprisingly deep talk about his understanding of culture, trends and more.

In my interview with Gina Bianchini CEO of Mighty Networks we talk about the big shift happening with savvy marketers who are building virtual communities around their brands. This massive growing trend of creators and entrepreneurs wanting more control and less interference from social platforms has given rise to private platforms like Mighty Networks where you have more sovereignty and are able to build a sustainable growth strategy on your own terms.

Meet Neal Schaffer celebrated author of 3 books and a podcast host of "Maximize your Social Influence" Top expert on digital marketing and strategy. In this episode, we discuss the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today.  Neal details so many incredible insights that he literally changed my point of view on this topic.

In this episode, you meet award-winning photography/filming legend Morgan Maassen who is soft-spoken but his images are amplified in magazines and across the world. He shares his unique perspective thru the lens of his love of the ocean and creating some of the most stunning images of surfing in the world. Most of all Groundswell's branded photography is licensed through Morgan as I myself have a deep appreciation of his spectacularly unique work and creative thinking.

Aloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell.  We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons.  Some more background is that she is an American politician and United States Army Reserve officer who served as the U.S....

To kick off Season 3 we paddle inward to a conversation that will cultivate a unique awareness of our deep connection to spirituality and the intersection of business. Our insightful guest Guru Singh has been teaching Kundalini Yoga for over 40 years and is an extraordinary teacher, author, and behind-the-scenes guide to many luminary fortune 500 CEO's, athletes and artists. Paddle into one of the most insightful conversations about building your spiritual and business groundswell

Word of Mouth Marketing (WOM) might be one of the most important topics in marketing today. Meet Yousuf Bhaijee who has worked leading growth such as VP Growth @ Eaze / Zynga  Disney / Bain and Reforge with a focus on growth and WOM.   I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The WOM Coefficient which blew my mind. In this episode we articulate the challenges and his unique methodology to tracking, measuring and impacting results. 

Over 10 years I ran an agency SDMG (Strategic Direct Marketing Group) with my business partner Mike Allan. We take a hilarious look at some of the most outrageous stories of clients and building a company from the ground floor to working with some of the largest Brands from Detroit Pistons, Best Buy, WestJet, HBC and many more. This is a 2 part episode and apologize in advance for the F-bombs. We just let it loose and are completely honest about our journey.

Over 10 years I ran an agency SDMG (Strategic Direct Marketing Group) with my business partner Mike Allan. We take a hilarious look at some of the most outrageous stories of clients and building a company from the ground floor to working with some of the largest Brands from Detroit Pistons, Best Buy, WestJet, HBC and many more. This is a 2 part episode and apologize in advance for the F-bombs. We just let it loose and are completely honest about our journey.

In this episode, Randy author of F#ck Content Marketing and co-founder of Uberflip inspires marketers to push the limits and focus on creating an experience at every stage of the buyer's journey. We discuss the unique benefits and impacts of moving beyond typical content marketing. we cover a lot of ground on what it means to be a modern marketer with a focus on creating a unique customer experience that is personal.

Ashely is a respected marketing strategist with exceptional skills in execution, from social media to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels. We do a deep in-depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking.