If you’re anything like me, you spent a good chunk of your winter holiday binging on Netflix shows. We are blessed with a constant onslaught of truly immersive and downright addictive storytelling and since we work in a media that most would much rather avoid, being really good at telling stories (even just to sell your strategy into a client) is a vital skill.  So this week, listen and then re-listen to one of our top episodes from last year’s GrowOp Summer School. Mike Monello is the Co-founder and Creative Director at Campfire, an agency which creates groundbreaking participatory stories and experiences for TV shows such as The Walking Dead to Game of Thrones to Ted Lasso to Westworld to Handmaid’s Tale.