"Reading fuels a sense of curiosity about the world, which I think helped drive me forward in my career and in the work that I do now with my foundation." Bill Gates is many things: visionary computer programmer, co-founder of Microsoft,  American billionaire, philanthropist....and also a prolific reader. Gates, who has been known to read 50 books a year, credits some of his biggest ideas to reading. When it comes to reading, there are many books that we as planners are told to read but there are few planners I've seen actually apply what they've read to their work. And that's the magic of Jeff George, who is the Founder and Freelance Strategy Director at The Courage Lab and also, of course, a prolific reader. Listen to this week's GrowOp to find out how you too can use reading to power your planning.