Welcome back, my friend! In today’s episode, I’m coming in with my usual girl next-door kind of vibe, to teach you the do’s and don’ts of how to create urgency (the authentic kind) with open evergreen enrolment.   In this episode, I’ll be diving into all the goodness that allowed me to go from face-planting about 300 (yes, 300!) DM conversations trying to make sales, to bringing in over $1 million in under (roughly) 5 years AND just before I hit the big 3 0… and how you can do it too!   What you’ll learn:   The three types of ‘urgency tactics’ that are killing your sales and causing your clients to have a big old dose of Buyers Remorse (...yes, this is WHY your clients are asking for refunds!).   The #1 way to appeal to a person’s inner sense of urgency that leads them to feel like buying from you right now makes PERFECT sense.     Two of the most fundamental ways you can create urgency for your clients without having to add on yet another ridiculous discount or fancy ‘bonus package’, that’s due to expire in [insert fake end date here]. We’ll call this one, the Carrot, and the Stick (lol).   How you can offer genuine and authentic exclusivity within your offers, which builds a foundation of trust with your potential client, and sets the scene for a (very) happy client and coach relationship!   Get ready to wave goodbye to deadline funnels, fake urgency, and scarcity… and hello to honest sales strategies, that will fill in the sales skills gap (try and say that one quickly!), you’ve been missing!  Resources: -        Sign 1-3+ clients a week on evergreen with my FREE training course: https://www.roseradford.com/stepup-podcast -        Visit my website: https://www.roseradford.com/ -        Follow me on TikTok: https://www.tiktok.com/@rose_radford -        Find me on Facebook: https://www.facebook.com/rosekirbycoach1 -        Find me on Instagram: https://www.instagram.com/iamroseradford/ -        Let’s connect on LinkedIn: https://www.linkedin.com/in/rose-radford