What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/