What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR...

Have you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required on a weekly basis. So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said...

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans. On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses...

How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action. As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint. Cody is a...

Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far. Right now we are planning and recording some amazing episodes but we want to hear from you! What topics haven’t we covered and what do you want to hear about! Reach out to me on LinkedIn or message us through our...

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhoten to share an exercise he has developed to help you answer these critical questions. Ryan is the proprietor of The Distilled Brand, author of two books on branding and...

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through! Martha is the Senior Director for Audible....

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a...

Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don’t...

Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube,...

Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. The author of 3 books Michelle has been featured in Fast...

Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic...

Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200...

As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to...

Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has...

We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com,...

Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile,...

The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results. Simon is the Vice President of Digital...

I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective. We bring on Ryan Deiss....

Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest...

Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior. Justin dives deeper into brand voice than anyone ever should....

Should we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it. Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling...

In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well. I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about. Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche. Spoiler alert we...

Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market. Learn what distinguishes a customer from a...