Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? Are the growth hacks you are using working? If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like...

Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin:...

Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not. In today's episode of Growth Hack, we...

Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common questions I hear is how do you get big names on your show? Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case! We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! We bring you, Travis...

Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode. On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions. For more episodes and information, visit us at...

SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook:...

Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic. Calls to Action For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook:...

Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.

Welcome back to “Growth Hack” where we breakdown marketing channels like Google, Facebook, Instagram and show you how to make them work for you. Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds. Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is...

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute.

Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube.

Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy.

Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes.

How can you be heard in this world of infinite media static and constant noise? Author and futurist Mark Schaefer shares the secret to sidestepping a dying paradigm and leveraging key insights to thrive in a rapidly changing world. Learn what the biggest ad agencies refuse to understand and why it's a unique opportunity for you and your brand.

Have you ever considered producing a live show for your brand? What are the potential benefits of such an endeavor and what should you know before starting one? Is your business right for this particular format? Talk show host Joseph Jaffe stops by to answer these questions as well as to offer valuable tips on how to growth hack your show’s content for maximum leverage.

Privacy is the most trending topic and biggest concern for marketers today. We bring on Kevin Hartman, Chief Analytics Evangelist at Google, to talk about the future of privacy and what we can do now to maintain successful marketing strategies. Marketers have become dependent on PIDs (personally-identifiable data) such as behavioral data, demographic data, and psychographic data. PIDs are disappearing at a rapid pace and marketers need to find new ways to reach audiences. We have three...

TikTok is all the rage and everyone is on it. Should you follow suit and jump in or will it be the umpteenth social media app you're wasting time on? Can you make TikTok work for your business? In this episode, leading TikTok specialist Wave Wyld breaks down what you need to make the platform work for you. Learn what works and how to leverage trends that can make your videos viral. Understand how you can tie virality to your business so that you entertain and gain at the same time.

Stop spending time contemplating the best influencer you can get to promote your brand and start thinking about the influence they can attain for you. Renowned influence strategist Jason Falls describes how influence has evolved over the past two decades and how you can benefit from it. Learn how to choose the best influencers for your brand as well as how you can build and wield your business’s influence to your advantage.

Are you on Clubhouse constantly adding value yet don't know how to maximize your conversions? TerDawn DeBoe is an expert on how to monetize your presence on the audio-based, invite-only app. Learn how to build influence, gain authority, and maximize conversions. Find out how to determine your return on intention so that you stand out on Clubhouse.

Do you have a social media strategy? If you do, are you getting a satisfactory ROI on your social media presence? Digital marketing expert Jay Baer drops by to share why you need to revisit your social media strategy regularly if you want to be in the elite of entrepreneurs that are killing it on your platforms of choice. Learn why you should avoid shiny object syndrome with social media services and find out how you can develop a strategy that works for you.

What should you post on LinkedIn? It seems like this is the age old question that their is many answers to but no one can actually agree on one. Is video the best? Written posts? Graphics? Articles? Links? What actually works on LinkedIn? Well on this week’s episode of Growth Hack we interview Alex Minor the chief creative officer at Eye Am Media, it’s Alex’s job to make sure that video is used as a force for good.

Are you currently doing conversion rate optimization on your website? If you’ve been putting it off or limit any optimization to changing the color of your Add to Cart button, you need to tune in to what conversion optimization expert Chris Dayley has to say. Learn how to test for elements that can boost your funnel efficiency. Also, learn how the COVID crisis can put you ahead of the curve by applying a simple growth hack.

Have you jumped into Facebook Ads head first only to find out you're in the shallow end of the pool? Facebook Ads specialist Ben Heath drops in to talk about why strategy is important. Not all campaigns are created equal and knowing the nuances can make all the difference. Learn how to determine what your brand’s ideal strategy is and how to do competitive research that pays growth hacking dividends.

If you could just produce a flashy video, your business would go through the roof, right? Well, not exactly. Knowing if you should avoid investing in video is as important as an effective campaign in the case that video is ideal for your brand. Director Camille Smura stops by to give you the criteria that determine if video is right for you. Learn what steps you should take and how to gradually growth hack your way to video success.

Is the evolving online ecosystem making your data tracking a process akin to fortune telling? Drawing meaningful conclusions from your analytics is essential to your success. Chris Mercer of Measurement Marketing drops in to discuss the ways that Google Analytics 4 will shape your business's future. Learn how to draw meaningful conclusions and how to combine this new platform with Universal Analytics for optimal growth hacking.